Great Innovators Are Great Salespeople
The sales process is essential to the growth of any executive. Understanding the sales process for students allows them to explore behaviors that will increase or decrease sales. Sales feeds the innovation process as well, as the greatest innovators understand why customers purchase products which feeds their ideas for their new innovations that will change the world. Exploring sales and marketing strategies allows our students to develop soft skills that will not only feed innovation, but allow them to sell themselves into middle to upper level management positions throughout the world. Utilizing specific sales and marketing tools within our curriculum allows our students to develop sales and marketing strategies that will help them sell any product throughout the world. Because we teach our students the fundamental behaviors of the sales and marketing process using scientific methods and tools, our students are not just selling product, they are engineering financial transactions that will result in a precise desired and calculable financial outcome.