The Book

  • “I didn’t realize it until I read the book, but every successful person you hear speak on TV, has the word value on the tip of their tongue. Finance people who buy and sell stocks, make billions each year and the main tool of their trade is value. Warren Buffet, the 2nd richest man on earth is known of all things as a “Value Investor.” It’s almost like this value thing was hidden in plain site from all of us. Mr. Powell is the only one I’ve ever heard talk about it, and I’m not sure why. It’s the reason I purchased the books for my students. There is no career readiness, without an understanding of how to create and sell value. 

       

    Larry B. Martin – The Black Male Initiative

  • “To test the program, I had (4) students read the book before I actually purchased the program. The class had a long discussion about the pros and cons of capitalism during which even the most reticent students were deeply engaged. They said, “This book is about capitalism Ms. Ummi. So if you want to be successful in a capitalist society, you have to read this book.” After hearing their feedback, I read the book myself and realized, it was something I needed for myself. Instituting this program on the junior high school level, would have made reaching students at the high school level, a lot easier.”

     

    Ummi Modeste, MSEd City-as-Schools-High-School

  • “I purchased the program for my seniors as a graduation present. I didn’t want them to go off into the real world unprepared. I wish I’d given it to them sooner! ”

     

    Wayne Coxs --- Principal -- Wings Academy

  • “To test the program, I had (4) students read the book before I actually purchased the program. The class had a long discussion about the pros and cons of capitalism during which even the most reticent students were deeply engaged. They said, “This book is about capitalism Ms. Ummi. So if you want to be successful in a capitalist society, you have to read this book.” After hearing their feedback, I read the book myself and realized, it was something I needed for myself. Instituting this program on the junior high school level, would have made reaching students at the high school level, a lot easier.”

     

    R. Ummi Modeste, MSEd City-as-Schools-High-School

READ CHAPTER 1                                 TABLE OF CONTENTS

Get E-BookGet Hard Copy CEO’s are some of the most powerful and successful people on earth. Their average salary is $8 million dollars per year. They influence the passing of laws through their lobbyist and put presidents in and out of office. Their collective influence can topple governments and countries. They and their board members run the country and, the world. 
Every CEO has a right hand to carry out their agenda. Usually, their right hands are their salespeople. Their salespeople are so beloved by them, they are treated like family, invited to their family events and special occasions like weddings and holiday gatherings.
The author of The Formula has worked as a technology salesman for hire, for some of the most powerful technology CEO’s in the world. His resume includes AT&T, Cannon USA and Qwest Communication just to name a few. Salespeople make more money than ALL other professionals combined, and are more likely to become CEO’s than ALL other professional combined. They sell the innovations engineers design all over the world and drive the economy. Salespeople actually pay the salaries of their coworkers, not the payroll manager. What makes the author a bit different than the average salesperson is, he is also an engineer. This means, he knows how to discover new places for products, he knows how to create the product and most important, he knows how to sell them. He is a “Sales Engineer,” He and others like him, are essentially walking company onto themselves. 
As a corporate physician, trained to help CEO’s cure their many corporate aches and pains, the author knows their strengths, weaknesses and secrets. The Formula is his tell all. He considers himself a spy who is engaged in corporate espionage. His mission — distribute top secret corporate classified intelligence to the mass with the intent of freeing them from economic failure. Empower the youth currently at risk of dropping out of school and unknowingly relegating themselves to lifelong economic failure. If at all possible, save their parents as well. CEO’s consider him a rogue agent. He is telling the world what he has learned so they can find the economic freedom they seek. 
The Formula demonstrates how the successful entrepreneurs and business owners, secretly use formulas and models to control the world. After students read The Formula, they never again ask, “How does school help anyone make money in the real world?” The Formula proves that wealth, fame and power are all a bi product of the tools (3) ingredient and, the BEST place to find these (3) ingredients, are in school, better still, in college.. Although these (3) ingredients are all around us in every day life, most people don’t know they exist and are unable see them right before their eyes. The colleges know exactly what they are and they are littered all across their campuses. The more prestigious the college, the more powerful and pure the (3) parts of The Formula you will find. Most believe money is the key to success when in reality, money is actually a bi-product of these (3) simple elements. 
The book is completely in line with the Common Core Reading Standards. As an autobiographical depiction of the authors scientific journey to discover The Formula, the text is 60% literary, as well as 40% informational, providing readers with simplified practical knowledge and high level corporate industry best practices, specific to the roles and behaviors of the scientists, the engineer and the father of all industry, the entrepreneur. The book provides a cheat sheet for the jobs of the entire CXO employee suite, as well as the upper and middle management level employees, in any and all corporations.
Through the authors dramatic journey, he lays out a blueprint for how math, science, social studies, economics, innovation, marketing and advertising, as well as sales are used to turn regular people, into powerful titans of industry. 
Readers learn to see The Formula happening all around them, invisible to everyone else, so they can control its power and impose their financial will on the world, instead of the other way around. The stories are exciting, simple, anecdotal and relatable to a wide audience. Students tear through the book eagerly, anxious to figure out how they can use The Formula to make what the author refers to in the book as a “Money Machine.” Little do they know, as they are learning to use The Formula, they are being transformed into design engineers who will use their education, to innovate corporations that will change the world and most of all, whose output is money.. LOTS OF MONEY. .