In our classroom, we showcase the most successful and iconic titans of industry before our students as models to strive for. In the same way a soloist would transcribe and memorize the solos of great musicians like Miles Davis, Beethoven, John Coltrane, Tchaikovsky and Thelonious Monk, our students, empowered by our proprietary instruments, learn to reverse engineer the innovations and brand evolution of great industry icons like Steve Jobs, Oprah Winfrey, Bill Gates, & Jeff Bezos.
Our proprietary engineering and marketing technology simplifies the through process of these timeless titans of industry so simply, our students feel as if they are inside the minds of these great genius innovators, creating their innovations and engineering the evolution of their brands along with them. When they hear the language of what they are learning in the class spoken by these industry icons in commercials and interviews, they realize what they are learning are the secrets of the leaders in their fields of study. This affirms that what they are learning will lead them to the success they seek and strengthens their academic resolve.